It is true that Indians never leave even a stone unturned! The contribution of Indians in every field is really amazing. From the invention of ‘Zero’ to the discovery of ‘Higgs Boson’, the Indian touch is everywhere. The present world is revolutionized by the social media. Everywhere the social media is there and colonizing people. We are addicted to the social media such as Facebook, Twitter and Google+. In fact, Facebook is reaching its limit in terms of the users being added daily. Can anyone really try to compete with these social media giants? “Yes, We Can!” says an Indian.
Gokul Nath Sridhar is that Indian. A student of Civil Engineering from BITS-Pilani, along with three others from Chennai, started off this network. They like to call it as ‘Social Discovery Network’. They are trying to make it a site to connect people based on the interests. So what made them to create ‘Inu‘?
What’s the Spark behind INU?
The story goes like this! Back in 2011, when Gokul Nath Sridhar was 19 year old (probably), he found Facebook is not that interesting as it once was. He realised that he didn’t even like half of his friends. So why should he be connected with them just because they met in some school and don’t know each other’s whereabouts now?
This made him think again and again and a Spark was born. He wanted to create a network that will link to you based on your Interest and lets you discuss with the topics which you are interested always. He found the disadvantages of many social networks like Facebook, Twitter, Linked In, but picked out the best among them. With the ways to overcome the disadvantages, ‘Inu’ finally flagged off.
Yep! A perfect team is needed for any Start up businesses. Inu founder Gokul found a perfect team soon after he started working with scripts and algorithms. Mrudula Balachander and Sembiyan Anbarasu were those people. The former was from BITS-Pilani, Hyderabad Campus and the latter one was from National University of Singapore. These 3 people, with some more inspired minds, will hope to bring Inu as an interesting desi social network.
How Inu differs from the rest?
Inu took the best from other social networks and modified it in ‘Inu’ to the interests of people. When the users sign up, they will have to prioritize their areas of interest such as Science and Technology, Music, Politics, art etc. Inu uses a custom built algorithm and searches for people who have the same wavelength of interests as the current user and rates them. Recommendations for connection will be made in user’s page.
If you are already bored with ‘Like/Recommend’, ‘Share’ or ‘+1′, you have more of these social buttons in Inu. Inu offers you, Love/Unlove, Like/Un-Like, Neutral, Dislike/Undislike, Hate/Unhate. I am sure that will interest you!
What Facebook and Inu have in Common?
Believe it or not! Facebook and Inu have some non technical aspects in common. Facebook was started because Mark Zuckerberg wanted a better way, to connect with people, which should be greater than MySpace and Orkut. Gokul and his team started Inu because they thought even Facebook didn’t look like a better way to connect with people.
If Facebook was initially a project by Harvard student, then Inu is the project a student of BITS-Pilani, Hyderabad Campus. That is, both of them were started in the pioneering Universities of their respective nations.
When it was started, Facebook was ‘thefacebook.com’ and now Inu is also started as ‘theinu.com’. Facebook dropped ‘the’ from the domain after the recommendation from Sean Parker, founder of Napster. I don’t know whether Inu drop ‘the’ from its domain? Lets wait and see!
What I want to see from Inu!
Since, ‘Inu’ is spreading fast everywhere, I ask the ‘team Inu’ to build the site fast and even above that keep it bug free. I accept it is hard to do than to say, but seeing the bugs will not impress the new people who see the site everyday.
I would like to ask them to keep advertisements to a bare minimum, once Inu started picking up and they wanted to earn some money from it. When that happens, I request them not to make Inu as another Facebook, making us ‘Like’ the ads. For that you better use direct advertisements and not any ad services. Using some ad-rotation programs will help you target correct ads to correct people. But still I stress, keep the advertisements to minimum.
The marketing strategy appears perfect to me. But the success of the marketing strategy depends also on the technical side. So with better ‘innovative’ technology and better marketing, Facebook is not that hard to beat!
If possible, maintain a blog to show the changelog to the users. I like the GUI, especially the sign out button. It is intuitive to use with. So make changes to the GUI upon the existing one and not a separate one.
Dear Readers! I hope you also find ‘INU’ interesting like me. Please share your views and thoughts about the new ‘Social Discovery website’.